Managing a company these days is like paddling a kayak through a rapids which goes slow and glides calm in some phases and gets boisterous in Niagara other times. One minute, everyone is talking about NFTs and you are asking yourself whether your bakery needs the croissant art minting. The latter, you read that AI is the electricity of modern days. But the ultimate existential question that any entrepreneur wanting to just swim through the noise has to ask themselves is:
Do you follow micro trends or the macro wave?
I mean, we should split it into parts like your favorite boy band of the 2000s; very dramatic, in your face, and sometimes making you question all judgement.
The Macro: The Business Tectonic Plates
The macro trends are the ones that rumble deep inside our feet. Consider them to be tectonic shifts; slow but earthquake shaking. These are such events as the emergence of sustainability, aging society, digitization, and remote working all around the globe. They are not TikTok popular. They are historic and form trends in books.
A macro-trend is your bedrock on which you have constructed your business. It does not shine in the first look. It is a kind of planting an oak tree. You look at the dirt years, and then–bang!– there are roots, shade and the moving in of the squirrels.
Why micro trends matter:
- They connect with consumer emotion now.
- They let you test ideas fast.
- They give you cultural capital—like being the cool kid who gets it.
But if you chase every micro trend without grounding, you end up like that guy who tries every side hustle on Instagram and ends up selling kombucha-scented NFTs to himself.
But if you chase every micro trend without grounding, you end up like that guy who tries every side hustle on Instagram and ends up selling kombucha-scented NFTs to himself.
Your brand becomes scattered, your audience confused, and your message diluted. Micro trends should enhance your identity, not replace it. Don’t become a shapeshifter that forgets its original form.
The Sweet Spot: Surf the Big Waves, Dance in the Ripples
Now, before you throw your hands up and decide to open a goat yoga retreat in Bali (hey, macro: wellness; micro: goats), let’s talk strategy.
Smart businesses don’t pick one—they balance both.
You ride the macro wave to know where the world is going, but you don’t ignore the micro ripples—they tell you what flavor of ice cream people want this week.
🌟 Just like how Slotsgem manages to stay fresh by riding the digital casino boom (macro), while tweaking themes and promos based on weekly player moods (micro)—your business needs both vision and velocity.
Let the macro trend be your compass, and the micro trend be your flashlight. One guides your direction. The other helps you avoid stepping in cultural potholes.
Don’t Be the Business That Sleeps Through the Earthquake or Chokes on the Glitter
A business that ignores macro trends is like building a sandcastle during high tide. Pretty, but doomed.
A business that only chases micro trends is like a squirrel on espresso—busy, but going nowhere.
In a world where trends can feel like a stampede of caffeinated sheep, choose wisely. Study the slow, majestic dance of macro shifts. Flirt with the fast-talking micro trends at the bar.
Just remember—vision is strategy, but agility is survival.
And if in doubt? Trust your gut, your data, and maybe your grandmother. Because if she starts wearing VR goggles and talking about carbon credits, it’s probably both a macro and a micro signal that the world is about to change again.